The Year-Over-Year Pet Category Trend Bundle

• Dog-Specific Insights
• Cat-Specific Insights
• Pet Supplement Trends
• Pet Food Trends
• Pet Treat Trends
• Demand-Driving Need-States
• Attitudes about Specific Ingredients
• Sources of Information and Influence
• The Path to Purchase
• Shopping Behaviors and Preferences
• Pet Parent Demographics

• Nextin Insights: In addition to the four individual insights reports, this 3-year series includes a complementary year-over-year review for a comprehensive view that connects the dots. These insights reports are informed by consumer data, nutrition science innovation, and supply chain dynamics to help you anticipate what’s next in pet supplement, pet food, and pet treat segments.
• Year-over-year data from our survey of U.S. pet parents, including insights from our analysis of 2025, 2024, and 2023 data
• Hot Topic Spotlights dive into consumer insights from the latest pet market trends and topics, from digestive health to cognitive health, ecommerce insights to the impact of price on brand loyalty
• Ready-to-use Charts provided in PowerPoint with embedded Excel data; also provided in PDF
• Normalized Data (.XLSX): an individual Excel tab containing a table and chart representative of each question included in this data set
• Raw Data (.XLSX): a single spreadsheet that provides access to thousands of individual data points, offering an opportunity for hundreds of unique data slices

Custom Data Slice +$2,500
Additional data analysis based on a single set of criteria; includes a customized Executive Summary. Get in touch to learn more.

Strategy Consulting +$5,000

Up to 12 hours of consulting from an experienced Strategist in your category. Discuss the possibilities specific to your ingredient, product, or brand. Includes a documented Executive Summary. Learn more about Strategy Consulting.

3 Protocept Renderings +$7,500

Illuminate the possibilities with three (3) digital Protocept Mockups that demonstrate how innovation might come to life in a packaged good. Ideal for use in presentations. Includes a discovery call to identify Protocept direction, with each of the 3 protocepts delivered in .PNG and .JPG formats. See protocept examples or get in touch to learn more.