The Nextin Research Bundle
What’s next in food, beverage, supplements, and pets? Explore the past behaviors, present rituals, aspirations, and driving forces of U.S. consumers with a deep dive into our 2025 survey data.*
In this set of 9 unique research packages, Nextin explores emerging and evolving trends in the supplement, food, beverage, and pet categories. Topics include the cross-over among functional foods, beverages, and supplements and a deep dive into pet food, treat, and supplement trends with species-specific insights regarding pet owners’ distinct ideals for their dogs and cats.
*Look ahead. Stay ahead. All 2025 consumer research is slated for completion by the end of Q2. Buyers will be notified via email as each Research Package becomes available throughout Q1 and Q2.
Includes: Nextin Insights report (PDF), ready-to-use charts and tables for each question (PowerPoint, PDF), raw and normalized data (Excel) for each of the following:
- What’s New and Next in Gut Health, Special Edition 2025*
- Supplement Consumer Trends
- Women's Health
- Gut Health
- Nutraceuticals and Branded Ingredients
- Food Trends
- Functional Food Trends
- Flavor Trends
- Snacks, baked goods, meal kits, and more
- Beverage Trends
- Functional Beverage Trends
- Flavor Trends
- Beverage Occasions
- Dog- and Cat-Specific Pet Trends
- Pet Supplement Trends
- Pet Food Trends
- Pet Treat Trends
- Demand-Driving Need-States
- Attitudes about Specific Ingredients
- Sources of Information and Influence
- The Path to Purchase
- Shopping Behaviors and Preferences
- Audience Demographics
- Nextin Insights: each of the 9 reports in this Research Bundle is designed to connect the dots between consumer data, nutrition science innovation, and supply chain dynamics to anticipate what’s next in supplement, food, beverage, and pet category trends.
- Data from nine (9) surveys including trending supplement, food, beverage, and pet category topics
- Hot Topic Spotlight focusing on consumer insights driving the latest trends and timely topics
- Ready-to-use Charts provided in PowerPoint with embedded Excel data; also provided in PDF
- Normalized Data (.XLSX): an individual Excel tab containing a table and chart representative of each question included in this data set
- Raw Data (.XLSX): a single spreadsheet that provides access to thousands of individual data points, offering an opportunity for hundreds of unique data slices
Custom Data Slice +$2,500
Additional data analysis based on a single set of criteria; includes a customized Executive Summary. Get in touch to learn more.
Strategy Consulting +$5,000
Up to 12 hours of consulting from an experienced Strategist in your category. Discuss the possibilities specific to your ingredient, product, or brand. Includes a documented Executive Summary. Learn more about Strategy Consulting.
3 Protocept Renderings +$7,500
Illuminate the possibilities with three (3) digital Protocept Mockups that demonstrate how innovation might come to life in a packaged good. Ideal for use in presentations. Includes a discovery call to identify Protocept direction, with each of the 3 protocepts delivered in .PNG and .JPG formats. See protocept examples or get in touch to learn more.
