Supplement Consumer Trends

What’s next in supplements? Wrap up your end-of-year budget with an investment in your future: look forward with insights from our 2025 survey of 1,000 U.S. supplement consumers, slated for early 2025.*

Explore the past behaviors, present rituals, aspirations, and driving forces of supplement consumers with a deep dive into our 2025 supplement consumer trend survey. Investigating the latest topics and evolving trends—from women's health to cognitive health, delivery system innovation to functional ingredient influences—Nextin Research is designed to help you anticipate what’s next in supplement category trends.

Includes: Nextin Insights report (PDF), ready-to-use charts and tables for each question (PowerPoint, PDF), raw and normalized data (Excel)

*Look ahead. Stay ahead. Nextin's 2025 research is slated for publishing in Q1 and Q2. As 2025 research is completed, each Research Package will be delivered via email with a link to download.

• Supplement Formats
• Demand-Driving Need-States
• Hot Topics and Emerging Trends
• Attitudes about Specific Nutraceutical Ingredients
• The Supplement Consumer’s Path to Purchase
• Sources of Information and Influence
• Shopping Behaviors
• Supplement Consumer Demographics

• Nextin Insights: this 2025 supplement trend report connects the dots between consumer data, nutrition science innovation, and supply chain dynamics to help you anticipate what’s next in supplement trends
• Data from our survey of >900 U.S. consumers, slated for early 2025
• Hot Topic Spotlights, including emerging delivery systems, trending nutraceuticals, women's health, gut health, and more
• Ready-to-use Charts provided in PowerPoint with embedded Excel data; also provided in PDF
• Normalized Data (.XLSX): an individual Excel tab containing a table and chart representative of each question included in this data set
• Raw Data (.XLSX): a single spreadsheet that provides access to thousands of individual data points, offering an opportunity for hundreds of unique data slices

Custom Data Slice +$2,500
Additional data analysis based on a single set of criteria; includes a customized Executive Summary. Get in touch to learn more.

Strategy Consulting +$5,000

Up to 12 hours of consulting from an experienced Strategist in your category. Discuss the possibilities specific to your ingredient, product, or brand. Includes a documented Executive Summary. Learn more about Strategy Consulting.

3 Protocept Renderings +$7,500

Illuminate the possibilities with three (3) digital Protocept Mockups that demonstrate how innovation might come to life in a packaged good. Ideal for use in presentations. Includes a discovery call to identify Protocept direction, with each of the 3 protocepts delivered in .PNG and .JPG formats. See protocept examples or get in touch to learn more.