Beverage Trends

What’s next in beverage trends? Wrap up your end-of-year budget with an investment in your future: look forward with insights from our 2025 survey of >900 U.S. consumers, slated for early 2025. Order now and gain first-access to this Nextin Research Package upon completion in early 2025.*

Nextin beverage market research explores emerging beverage trends—flavors and types, hot and cold, mocktails, cocktails, and beyond. Grounded in our 22+ years serving the food and beverage industry, we make connections between consumer research and supply chain dynamics to help you anticipate what’s next in the beverage category.

Includes: Nextin Insights report (PDF), ready-to-use charts and tables for each question (PowerPoint, PDF), raw and normalized data (Excel)

*Look ahead. Stay ahead. Nextin's 2025 research is slated for publishing in Q1 and Q2. As 2025 research is completed, each Research Package will be delivered via email with a link to download.

• Nextin Insights: this report connects the dots between consumer data, food science innovation, and supply chain dynamics to anticipate what’s next in beverage trends.
• Data from our survey of >900 U.S. consumers, slated for early 2025
• Hot Topic Spotlights, including functional beverages for cognitive health, botanical flavors, and more
• Ready-to-use Charts provided in PowerPoint with embedded Excel data; also provided in PDF
• Normalized data (.XLSX) an individual Excel tab containing a table and chart representative of each question included in this data set
• Raw data (.XLSX) a single spreadsheet that provides access to thousands of individual data points, offering an opportunity for hundreds of unique data slices

Custom Data Slice +$2,500
Additional data analysis based on a single set of criteria; includes a customized Executive Summary. Get in touch to learn more.

Strategy Consulting +$5,000

Up to 12 hours of consulting from an experienced Strategist in your category. Discuss the possibilities specific to your ingredient, product, or brand. Includes a documented Executive Summary. Learn more about Strategy Consulting.

3 Protocept Renderings +$7,500

Illuminate the possibilities with three (3) digital Protocept Mockups that demonstrate how innovation might come to life in a packaged good. Ideal for use in presentations. Includes a discovery call to identify Protocept direction, with each of the 3 protocepts delivered in .PNG and .JPG formats. See protocept examples or get in touch to learn more.