What’s Inside: The Influence of Ingredients

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Insights Report, Charts, and Data Exploring 2025, 2026, 2027
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Product Details
What’s next in food, beverage, and supplement ingredients? Explore the past behaviors, present rituals, aspirations, and driving forces of food ingredient trends with a deep dive into our 2025 consumer research on nutritional and functional ingredients, slated for completion in Q2 2025.
Focused on the influence of ingredients—including branded ingredient trends and perceptions of conventional food and beverage ingredients—we clarify the role that ingredients play in purchase decisions, brand loyalty, and product value. In this research package, Nextin investigates the role and impact of ingredients in food, beverage, and supplements for revelatory food and beverage market insights.

Includes: Nextin Insights report (PDF), ready-to-use charts and tables for each question (PowerPoint, PDF), raw and normalized data (Excel)


[tab name='Topics to Be Covered']
  • Functional Ingredient Trends
    • Mushrooms and Other Adaptogens
    • Pre-, Post-, and Probiotics, Plus Other Gut Health Ingredients
    • Immune Health Ingredients
    • Caffeine and Natural Stimulants
    • Botanicals and Nutraceuticals
  • Branded Ingredients
  • Preferred Delivery Systems for Functional Ingredients
  • Food Ingredients
  • Ingredients Consumers Are Looking for
  • Ingredients Consumers Try to Avoid
  • The U.S. Consumer’s Path to Purchase and the Role of Ingredients
  • Sources of Information and Influence
  • Shopping Behaviors
  • Consumer Demographics
[tab name='What You’ll Find Inside']
  • Nextin Insights: this report connects the dots between consumer data, nutrition science innovation, and supply chain dynamics to anticipate what’s next in food, beverage, and supplement consumer trends.
  • Data from our survey of U.S. consumers
  • Deep-Dive into how ingredients influence consumer consideration and purchase of supplement, foods, and beverages
  • Deep-Dive into branded ingredients and their influence on consumer perception and purchase
  • Ready-to-use Charts provided in PowerPoint with embedded Excel data; also provided in PDF
  • Normalized Data (.XLSX): an individual Excel tab containing a table and chart representative of each question included in this data set
  • Raw Data (.XLSX): a single spreadsheet that provides access to thousands of individual data points, offering an opportunity for hundreds of unique data slices
[tab name='Optional Add-on Services']

Custom Data Slice +$2,500
Additional data analysis based on a single set of criteria; includes a customized Executive Summary. Get in touch to learn more.

Strategy Consulting +$5,000

Up to 12 hours of consulting from an experienced Strategist in your category. Discuss the possibilities specific to your ingredient, product, or brand. Includes a documented Executive Summary. Learn more about Strategy Consulting.

3 Protocept Renderings +$7,500

Illuminate the possibilities with three (3) digital Protocept Mockups that demonstrate how innovation might come to life in a packaged good. Ideal for use in presentations. Includes a discovery call to identify Protocept direction, with each of the 3 protocepts delivered in .PNG and .JPG formats. See protocept examples or get in touch to learn more.

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What’s Inside: The Influence of Ingredients