What We Want: Women’s Health Trends

What’s next in women's health trends? Explore the past behaviors, present rituals, aspirations, and driving forces of U.S. women with a deep dive into our upcoming 2025 survey of >900 U.S. women, including spotlights on female supplement consumers; women's food and beverage choices; and health and wellness lifestyle factors, needs, and goals.

• Need-States
• Lifestyle Factors and Influences
• Values and Rituals
• Nutrition Product Preferences
• Attitudes and Preferences Regarding Functional Ingredients
• Attitudes and Preferences Regarding Product Claims and Packaging
• Women's Health and Supplements
  • Benefits Sought from Supplements
  • Unmet Needs of the Female Supplement Consumer
  • Supplement Product Preferences
  • Supplement Purchase Influences
  • Supplement Shopping Habits
  • Life Stage and Lifestyle Dynamics
• Foods, Beverages, and the Female Consumer
  • Food and Beverage Decision-Drivers
  • Food and Beverage Purchase Habits
  • Food and Beverage Product Preferences
  • Food and Beverage Purchase Influences
  • Food and Beverage Shopping Habits
  • Lifestyle Dynamics
• Demographics

• Nextin Insights: a 10-page report that connects the dots between consumer data, nutrition science innovation, and supply chain dynamics to anticipate what’s next in supplement consumer trends.
• Data from our upcoming 2025 consumer survey of >900 U.S. women
• Hot Topic Spotlights, including women's health and nutrition need-states, food and beverage preferences and influences, supplement preferences and influences, lifestyle factors, unmet and under-met needs, and more.
• Ready-to-use charts provided in PowerPoint with embedded Excel data; also provided in PDF
• Normalized data (.XLSX) an individual Excel tab containing a table and chart representative of each question included in this data set
• Raw data (.XLSX) a single spreadsheet that provides access to thousands of individual data points, offering an opportunity for hundreds of unique data slices

Custom Data Slice +$2,500
Additional data analysis based on a single set of criteria; includes a customized Executive Summary

Strategy Consulting +$5,000
Up to 12 hours of consulting from an experienced Strategist in your category. Discuss the possibilities specific to your ingredient, product, or brand. Includes a documented Executive Summary. Learn more about Strategy Consulting here.

Protocept Renderings +$7,500
Illuminate the possibilities with three (3) digital Protocept Mockups that demonstrate how innovation might come to life in a packaged good. Ideal for use in presentations. Includes a discovery call to identify Protocept direction, with each of the 3 protocepts delivered in .PNG and .JPG formats. See Protocept Examples here.