Ultra-Processed Foods & the Ultra-Informed Consumer

$6,995

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Insights Report, Charts, and Data Exploring 2025, 2026, 2027

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Product Details

What’s next in ultra-processed foods? Build a comprehensive and nuanced view of emerging and evolving trends affecting the processed foods industry with our 2025 Nextin Research Special Edition: Ultra-Processed Foods and the Ultra-Informed Consumer. This research explores the attitudes, perceptions, behaviors, and expectations of consumers as it relates to processed foods. Explore past behaviors, current preferences, aspirations, and motivations driving processed food markets with a deep dive into our own consumer research data, slated for early 2025.*

Includes: a Nextin Insights report (PDF), ready-to-use charts and tables for each question (PowerPoint, PDF), and raw and normalized data (Excel).

*Look ahead. Stay ahead. This 2025 consumer research is slated for publishing in Q2. As 2025 research is completed, this Research Package will be delivered via email with a link to download.

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The Ultra-Processed Food Consumer
Attitudes and Preferences
Lifestyle Factors and Influences
Values and Rituals
Product Preferences
Attitudes Regarding Ingredients, Product Claims, and Packaging
Unmet Needs of the Processed Food Consumer
Processed Foods Purchase Influences and Habits
Life Stage and Lifestyle Dynamics
Audience Demographics

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Nextin Insights: an insightful trend report that connects the dots between consumer data, food science innovation, and supply chain dynamics to anticipate what’s next in ultra-processed food trends.
Data from our upcoming 2025 consumer survey of >900 U.S. consumers who purchase and consume processed foods.
Hot Topic Spotlights, including food and beverage preferences and influences, lifestyle factors, unmet and under-met needs, purchase behaviors, media consumption habits, and more.
Ready-to-use charts provided in PowerPoint with embedded Excel data; also provided in PDF
Normalized data (.XLSX) an individual Excel tab containing a table and chart representative of each question included in this data set
Raw data (.XLSX) a single spreadsheet that provides access to thousands of individual data points, offering an opportunity for hundreds of unique data slices

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Custom Data Slice +$2,500
Additional data analysis based on a single set of criteria; includes a customized Executive Summary

Strategy Consulting +$5,000
Up to 12 hours of consulting from an experienced Strategist in your category. Discuss the possibilities specific to your ingredient, product, or brand. Includes a documented Executive Summary. Learn more about Strategy Consulting here.

Protocept Renderings +$7,500
Illuminate the possibilities with three (3) digital Protocept Mockups that demonstrate how innovation might come to life in a packaged good. Ideal for use in presentations. Includes a discovery call to identify Protocept direction, with each of the 3 protocepts delivered in .PNG and .JPG formats. See Protocept Examples here.

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Ultra-Processed Foods & the Ultra-Informed Consumer