The Year-Over-Year Supplement Trend Bundle

• Supplement Format Preferences and Perceptions
• Functional Foods & Beverages
• Demand-Driving Need-States
• Women’s Health Trends
• Healthy Aging Trends
• Immune Health Trends
• Gut Health Trends
• Attitudes about Specific Nutraceutical Ingredients
• Biotics (Pre, Pro, and Post)
• The Supplement Consumer’s Path to Purchase
• Sources of Information and Influence
• Shopping Behaviors
• Supplement Consumer Demographics

• Nextin Insights: this report on emerging and sustaining supplement market trends highlights year-over-year data from our 2022, 2023, and 2024 supplement consumer surveys through the lens of our supplement market experience, from B2B ingredient supply chain to end-consumer
• Three years of data from our surveys of U.S. supplement consumers
• Women’s Health Trends Spotlight
• Healthy Aging Trends Spotlight
• Functional Food Trends Spotlight
• Gut Health Trends Spotlight
• Immune Health Trends Spotlight
• Impact of COVID Spotlight
• 136 Ready-to-use Charts provided in PowerPoint with embedded Excel data; also provided in PDF
• Normalized Data (.XLSX): an individual Excel tab containing a table and chart representative of each question included in this data set, delivered as separate spreadsheets for each year of data
• Raw Data (.XLSX): a spreadsheet for each year of data that provides access to thousands of individual data points, offering an opportunity for hundreds of unique data slices

Custom Data Slice +$2,500
Additional data analysis based on a single set of criteria; includes a customized Executive Summary. Get in touch to learn more.

Strategy Consulting +$5,000

Up to 12 hours of consulting from an experienced Strategist in your category. Discuss the possibilities specific to your ingredient, product, or brand. Includes a documented Executive Summary. Learn more about Strategy Consulting.

3 Protocept Renderings +$7,500

Illuminate the possibilities with three (3) digital Protocept Mockups that demonstrate how innovation might come to life in a packaged good. Ideal for use in presentations. Includes a discovery call to identify Protocept direction, with each of the 3 protocepts delivered in .PNG and .JPG formats. See protocept examples or get in touch to learn more.