Pet Category Trends

What’s next in the pet category? Explore the pet food, treats, and supplements consumers are purchasing, the need-states that drive their decision-making, ingredients they’re seeking, and content consumption behaviors that can help you better connect with cat and dog parents.

This Nextin Pet Research Package is designed for pet professionals who seek to anticipate what’s next, armed with insights, charts, and raw data. Nextin Research captures the attitudes, behaviors, and motivations of pet parents with revelatory pet market research rooted in its proprietary 2024 survey of 754 U.S. pet parents. With a future-facing view, Nextin pet category consumer research provides the insights that inform the pet trends of 2025, 2026, 2027, 2028, and 2029.

Gain immediate access to the latest pet trend data and insights, including:

• 42-page Nextin Insights Pet Trend Report (PDF)
• 37 ready-to-use Pet Data Charts plus tables for each question (PowerPoint, PDF)
• Pet Category Consumer Data set, raw and normalized (Excel)

Stay ahead in the pet industry with Nextin’s deep dive into current and emerging pet category consumer trends, including innovation insights, species-specific data, subsegment-specific marketing niches, and more.

[tab name='Topics Covered']

• Dog-Specific Insights
• Cat-Specific Insights
• Pet Supplement Trends
• Pet Food Trends
• Pet Treat Trends
• Demand-Driving Need-States
• Attitudes About Specific Ingredients
• Sources of Information and Influence
• The Path to Purchase
• Shopping Behaviors
• Pet Parent Demographics

[tab name='What You’ll Find Inside']

• Nextin Insights: this 42-page report connects the dots between our 2024 pet parent research, feed science innovation, and supply chain dynamics. Nextin’s future-facing insights are designed to help you anticipate what’s next in pet market trends.
• Data from our 2024 survey of 754 U.S. pet owners, including a subgroup of 241 pet supplement purchasers
• Species-specific coverage: Distinct data and insights specific to dog trends and cat trends
• 37 Ready-to-use Charts provided in PowerPoint with embedded Excel data; also provided in PDF
• Normalized data (.XLSX) an individual Excel tab containing a table and chart representative of each question included in this data set
• Raw data (.XLSX) a single spreadsheet that provides access to thousands of individual data points, offering an opportunity for hundreds of unique data slices

[tab name='Optional Add-on Services']

Custom Data Slice +$2,500
Additional data analysis based on a single set of criteria; includes a customized Executive Summary. Get in touch to learn more.

Strategy Consulting +$5,000

Up to 12 hours of consulting from an experienced Strategist in your category. Discuss the possibilities specific to your ingredient, product, or brand. Includes a documented Executive Summary. Learn more about Strategy Consulting.

3 Protocept Renderings +$7,500

Illuminate the possibilities with three (3) digital Protocept Mockups that demonstrate how innovation might come to life in a packaged good. Ideal for use in presentations. Includes a discovery call to identify Protocept direction, with each of the 3 protocepts delivered in .PNG and .JPG formats. See protocept examples or get in touch to learn more.

[endtab]