What’s New and Next in Gut Health

What’s next in gut health trends? Explore the past behaviors, present rituals, aspirations, and driving forces of gut health-minded audiences with a deep dive into our upcoming 2025 survey of >900 U.S. consumers who seek gut health solutions in the form of their supplement, food, and beverage choices. This research package will spotlight gut health supplement consumers; food and beverage choices of the gut health audience; as well as this audience's health and wellness lifestyle factors, needs, and goals.

• The Gut Health Audience
• Associated Need-States
• Lifestyle Factors and Influences
• Values and Rituals
• Gut Health Product Preferences
• Attitudes and Preferences Regarding Functional Ingredients
• Attitudes and Preferences Regarding Product Claims and Packaging
• Gut Health and Supplements
  • Benefits Sought from Gut Health Supplements
  • Unmet Needs of the Gut Health Supplement Consumer
  • Gut Health Supplement Product Preferences
  • Gut Health Supplement Purchase Influences
  • Gut Health Supplement Shopping Habits
  • Life Stage and Lifestyle Dynamics
• Foods, Beverages, and the Gut Health Audience
  • Food and Beverage Decision-Drivers
  • Food and Beverage Purchase Habits
  • Food and Beverage Product Preferences
  • Food and Beverage Purchase Influences
  • Food and Beverage Shopping Habits
  • Lifestyle Dynamics
• Gut Health Audience Demographics

• Nextin Insights: a gut health trend report that connects the dots between consumer data, nutrition science innovation, and supply chain dynamics to anticipate what’s next in gut health trends.
• Data from our upcoming 2025 consumer survey of >900 U.S. consumers who make product purchases to support their gut health.
• Hot Topic Spotlights, including gut health and nutrition need-states, food and beverage preferences and influences, supplement preferences and influences, lifestyle factors, unmet and under-met needs, and more.
• Ready-to-use charts provided in PowerPoint with embedded Excel data; also provided in PDF
• Normalized data (.XLSX) an individual Excel tab containing a table and chart representative of each question included in this data set
• Raw data (.XLSX) a single spreadsheet that provides access to thousands of individual data points, offering an opportunity for hundreds of unique data slices

Custom Data Slice +$2,500
Additional data analysis based on a single set of criteria; includes a customized Executive Summary

Strategy Consulting +$5,000
Up to 12 hours of consulting from an experienced Strategist in your category. Discuss the possibilities specific to your ingredient, product, or brand. Includes a documented Executive Summary. Learn more about Strategy Consulting here.

Protocept Renderings +$7,500
Illuminate the possibilities with three (3) digital Protocept Mockups that demonstrate how innovation might come to life in a packaged good. Ideal for use in presentations. Includes a discovery call to identify Protocept direction, with each of the 3 protocepts delivered in .PNG and .JPG formats. See Protocept Examples here.

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