The Pet Trend Bundle, Dog + Cat

What’s next in pet market trends? Build a comprehensive and nuanced view of emerging and sustaining pet category trends across pet food, treats, and supplements with our 2025 Pet Research Bundle. This pet research set includes two (2) species-specific research packages: one focused on the cat category and one focused on dog parent decisions and behaviors. Each dives into past behaviors, current preferences, and key decision-drivers with a deep dive into our own consumer research data, slated for early 2025.*

Wrap up this year's budget while looking to the future with this 2025 Research Bundle pre-order.

Each research package included in this bundle will contain a Nextin Insights report (PDF), ready-to-use charts and tables for each question (PowerPoint, PDF), and raw and normalized data (Excel). Th pet bundle includes the following research packages:

• Pet Category Trends 2025: The Dog Edition
• Pet Category Trends 2025: The Cat Edition

*Look ahead. Stay ahead. 2025 pet category research is slated for publishing in Q2. As 2025 research is completed, each Research Package will be delivered via email with a link to download.

• Pet Category Trends 2025: The Dog Edition
  • Dog-Specific Insights: What drives decisions for dog nutrition and care
  • Dog Supplement Trends: Formats, Ingredients, and Attributes
  • Dog Food Trends: Types, Ingredients, and Attributes
  • Dog Treat Trends: Types, Ingredients, and Attributes
  • Pet Parent Psychographics + Purchase Decisions
  • Demand-Driving Need-States
  • Attitudes about Specific Ingredients
  • Sources of Information and Influence
  • The Path to Purchase
  • Shopping Behaviors
  • U.S. Dog Parent Demographics
• Pet Category Trends 2025: The Cat Edition
  • Cat-Specific Insights: What drives decisions for cat nutrition and care
  • Cat Supplements: Formats, Ingredients, and Attributes
  • Cat Food: Types, Ingredients, and Attributes
  • Cat Treats: Types, Ingredients, and Attributes
  • Psychographics + Purchase Decisions
  • Demand-Driving Need-States
  • Attitudes about Specific Ingredients
  • Sources of Information and Influence
  • The Path to Purchase
  • Shopping Behaviors
  • U.S. Cat Parent Demographics

• Nextin Insights: this 2025 pet market trend bundle includes two (2) research packages, one focused on dog trends and one focused on cat trends. Each provides a deep dive into the latest consumer research data and spotlighting emerging and evolving pet trends. Informed by Nextin's propriatery consumer data, feed science innovation, and supply chain dynamics, Nextin Research is designed to help you anticipate what’s next in the pet market.
• Data sets from these audiences, each intended to include samples of >900 U.S. dog owners and cat owners, respectively. Surveys are slated for early 2025.
• Hot Topic Spotlights, including consumer research around pet need-states, specific nutraceutical ingredients, supplement formats, pet food types, novel proteins in pet food, pet treat preferences, unmet/under-met needs, shopping behaviors and influences, and more.
• Ready-to-use Charts provided in PowerPoint with embedded Excel data; also provided in PDF
• Normalized Data (.XLSX): an individual Excel tab containing a table and chart representative of each question included in this data set
• Raw Data (.XLSX): a single spreadsheet that provides access to thousands of individual data points, offering an opportunity for hundreds of unique data slices

Custom Data Slice +$2,500

Additional data analysis based on a single set of criteria; includes a customized Executive Summary. Get in touch to learn more.

Strategy Consulting +$5,000

Up to 12 hours of consulting from an experienced Strategist in your category. Discuss the possibilities specific to your ingredient, product, or brand. Includes a documented Executive Summary. Learn more about Strategy Consulting.

3 Protocept Renderings +$7,500

Illuminate the possibilities with three (3) digital Protocept Mockups that demonstrate how innovation might come to life in a packaged good. Ideal for use in presentations. Includes a discovery call to identify Protocept direction, with each of the 3 protocepts delivered in .PNG and .JPG formats. See protocept examples or get in touch to learn more.

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