Supplement Consumer Trends

What’s driving supplement category trends? Explore the past behaviors, present rituals, aspirations, and driving forces of U.S. supplement consumers with a deep dive into our 2022 survey of 766 U.S. supplement consumers. Comprising 41 ready-to-use charts and thousands of data points, Nextin supplement research explores emerging supplement trends, including the cross-over among functional foods, beverages, and supplements.

Includes: Nextin Insights report (PDF), ready-to-use charts and tables for each question (PowerPoint, PDF), raw and normalized data (Excel)

• Supplement Formats
• Demand-Driving Need-States
• COVID-19 experience
• Wearable technology
• Immune Health
• Gut Health
• Attitudes about Specific Nutraceutical Ingredients
• The Supplement Consumer’s Path to Purchase
• Sources of Information and Influence
• Shopping Behaviors
• Supplement Consumer Demographics

Custom Data Slice +$2,500
Additional data analysis based on a single set of criteria; includes a customized Executive Summary. Get in touch to learn more.

Strategy Consulting +$5,000

Up to 12 hours of consulting from an experienced Strategist in your category. Discuss the possibilities specific to your ingredient, product, or brand. Includes a documented Executive Summary. Learn more about Strategy Consulting.

3 Protocept Renderings +$7,500

Illuminate the possibilities with three (3) digital Protocept Mockups that demonstrate how innovation might come to life in a packaged good. Ideal for use in presentations. Includes a discovery call to identify Protocept direction, with each of the 3 protocepts delivered in .PNG and .JPG formats. See protocept examples or get in touch to learn more.

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