Supplement Consumer Trends

What’s driving supplement consumer trends? Explore the past behaviors, present rituals, aspirations, and driving forces of U.S. supplement consumers with a deep dive into our 2023 survey of 760 supplement consumers. With 39 ready-to-use charts and thousands of data points, Nextin supplement research explores emerging and persistent supplement trends, including the cross-over among functional foods, beverages, and supplements.

Includes: Nextin Insights report (PDF), ready-to-use charts and tables for each question (PowerPoint, PDF), raw and normalized data (Excel)

• Supplement Formats
• Demand-Driving Need-States
• Immune Health
• Gut Health
• Attitudes about Specific Nutraceutical Ingredients
• The Supplement Consumer’s Path to Purchase
• Sources of Information and Influence
• Shopping Behaviors
• Supplement Consumer Demographics

• Nextin Insights: a report that connects the dots between consumer data, nutrition science innovation, and supply chain dynamics to anticipate what’s next in supplement consumer trends
• Data from our survey of 760 U.S. supplement consumers
• 39 Ready-to-use Charts provided in PowerPoint with embedded Excel data; also provided in PDF
• Normalized data (.XLSX): an individual Excel tab containing a table and chart representative of each question included in this data set
• Raw data (.XLSX): a single spreadsheet that provides access to thousands of individual data points, offering an opportunity for hundreds of unique data slices

Custom Data Slice +$2,500
Additional data analysis based on a single set of criteria; includes a customized Executive Summary

Strategy Consulting +$5,000
Up to 12 hours of consulting from an experienced Strategist in your category. Discuss the possibilities specific to your ingredient, product, or brand. Includes a documented Executive Summary. Learn more about Strategy Consulting here.

Protocept Renderings +$7,500
Illuminate the possibilities with three (3) digital Protocept Mockups that demonstrate how innovation might come to life in a packaged good. Ideal for use in presentations. Includes a discovery call to identify Protocept direction, with each of the 3 protocepts delivered in .PNG and .JPG formats. See Protocept Examples here.