Pet Category Trends, the Dog Edition

What’s next in dog trends? Wrap up your end-of-year budget with an investment in the future: look forward with insights from Nextin’s upcoming survey of >900 U.S. dog parents, slated for early 2025.

Explore the attitudes, behaviors, and motivations of dog owners with revelatory pet market research comprising the opinions and behaviors of >900 U.S. pet parents who make purchase decisions for their dogs. Nextin’s deep dive into current pet trends includes species-specific insights, highlighting the distinct needs of our canine companions (and their humans).

Includes: Nextin Insights report (PDF), ready-to-use charts and tables for each question (PowerPoint, PDF), raw and normalized data (Excel)

• Dog-Specific Insights: What drives decisions for dog nutrition and care
• Dog Supplement Trends: Formats, Ingredients, and Attributes
• Dog Food Trends: Types, Ingredients, and Attributes
• Dog Treat Trends: Types, Ingredients, and Attributes
• Pet Parent Psychographics + Purchase Decisions
• Demand-Driving Need-States
• Attitudes about Specific Ingredients
• Sources of Information and Influence
• The Path to Purchase
• Shopping Behaviors
• U.S. Dog Parent Demographics

Custom Data Slice +$2,500
Additional data analysis based on a single set of criteria; includes a customized Executive Summary. Get in touch to learn more.

Strategy Consulting +$5,000

Up to 12 hours of consulting from an experienced Strategist in your category. Discuss the possibilities specific to your ingredient, product, or brand. Includes a documented Executive Summary. Learn more about Strategy Consulting.

3 Protocept Renderings +$7,500

Illuminate the possibilities with three (3) digital Protocept Mockups that demonstrate how innovation might come to life in a packaged good. Ideal for use in presentations. Includes a discovery call to identify Protocept direction, with each of the 3 protocepts delivered in .PNG and .JPG formats. See protocept examples or get in touch to learn more.

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