Pet Category Trends

What’s driving the pet category? Explore the attitudes, behaviors, and motivations of U.S. pet parents with revelatory research comprising 52 charts encompassing our 2022 survey of 737 U.S. pet parents. Nextin’s deep dive into pet trends includes illuminating insights regarding pet owners’ preferences and decision-drivers for pet supplement, pet food, and pet treat products.

Includes: Nextin Insights report (PDF), ready-to-use charts and tables for each question (PowerPoint, PDF), raw and normalized data (Excel)

• Demand-Driving Need-States
• Attitudes about Specific Ingredients
• Pet Nutrition Insights
• Sources of Information and Influence
• The Path to Purchase
• Shopping Behaviors
• Pet Parent Demographics

• Nextin Insights: this 2022 pet trend report makes connections between consumer data, nutrition science innovation, and supply chain dynamics to anticipate what’s next in the pet category
• Data from our survey of 737 U.S. pet owners
• Data from a subgroup of 282 pet supplement purchasers
• Species-specific coverage: Distinct insights for each dog trends and cat trends
• 52 Ready-to-use Charts provided in PowerPoint with embedded Excel data; also provided in PDF
• Normalized data (.XLSX) an individual Excel tab containing a table and chart representative of each question included in this data set
• Raw data (.XLSX) a single spreadsheet that provides access to thousands of individual data points, offering an opportunity for hundreds of unique data slices

Custom Data Slice +$2,500
Additional data analysis based on a single set of criteria; includes a customized Executive Summary. Get in touch to learn more.

Strategy Consulting +$5,000

Up to 12 hours of consulting from an experienced Strategist in your category. Discuss the possibilities specific to your ingredient, product, or brand. Includes a documented Executive Summary. Learn more about Strategy Consulting.

3 Protocept Renderings +$7,500

Illuminate the possibilities with three (3) digital Protocept Mockups that demonstrate how innovation might come to life in a packaged good. Ideal for use in presentations. Includes a discovery call to identify Protocept direction, with each of the 3 protocepts delivered in .PNG and .JPG formats. See protocept examples or get in touch to learn more.

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