Pet Category Trends

What’s driving pet market trends? Explore the attitudes, behaviors, and motivations of U.S. pet parents with revelatory research encompassing our 2023 survey of 765 U.S. pet parents, comprising 33 ready-to-use charts. Nextin’s deep dive into pet trends focuses on dog and cat owners, highlighting key considerations and purchase drivers across pet food, pet treat, and pet supplement categories.

Includes: Nextin Insights report (PDF), ready-to-use charts and tables for each question (PowerPoint, PDF), raw and normalized data (Excel)

• Pet Parent Psychographics
• Pet Supplement Trends
• Pet Food Trends
• Pet Treat Trends
• Demand-Driving Need-States
• Attitudes about Specific Ingredients
• Sources of Information and Influence
• The Path to Purchase
• Shopping Behaviors
• Pet Parent Demographics

• Nextin Insights: this 2023 pet trend report connects the dots between consumer data, nutrition science innovation, and supply chain dynamics to help you anticipate what’s next in the pet category
• Data from our 2023 survey of 765 U.S. pet owners
• Data from a subgroup of 282 pet supplement purchasers
• 33 Ready-to-use Charts provided in PowerPoint with embedded Excel data; also provided in PDF
• Normalized data (.XLSX): an individual Excel tab containing a table and chart representative of each question included in this data set
• Raw data (.XLSX): a single spreadsheet that provides access to thousands of individual data points, offering an opportunity for hundreds of unique data slices

Custom Data Slice +$2,500
Additional data analysis based on a single set of criteria; includes a customized Executive Summary. Get in touch to learn more.

Strategy Consulting +$5,000

Up to 12 hours of consulting from an experienced Strategist in your category. Discuss the possibilities specific to your ingredient, product, or brand. Includes a documented Executive Summary. Learn more about Strategy Consulting.

3 Protocept Renderings +$7,500

Illuminate the possibilities with three (3) digital Protocept Mockups that demonstrate how innovation might come to life in a packaged good. Ideal for use in presentations. Includes a discovery call to identify Protocept direction, with each of the 3 protocepts delivered in .PNG and .JPG formats. See protocept examples or get in touch to learn more.

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