The Year-Over-Year Supplement Trend Bundle

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• Supplement Formats and Delivery System Preferences
• Trending Supplement Formats
• Functional Food Trends
• Functional Beverage Trends
• Demand-Driving Need-States
• Gut Health Trends
• Immune Health Trends
• Cognitive Health Trends
• Women’s Health Trends
• Attitudes about Specific Nutraceutical Ingredients
• Adaptogen Trends
• Nootropic Trends
• Vitamin and Mineral Trends
• Biotics (Pre, Pro, and Post)
• Hot Topics and Emerging Supplement Trends
• The Supplement Consumer’s Path to Purchase
• Sources of Information and Influence
• Shopping Behaviors
• Supplement Consumer Demographics

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• Nextin Insights: this report connects the dots between consumer data, nutrition science innovation, and supply chain dynamics over a three-year span to anticipate what’s next in supplement consumer trends.
• Year-over-year data from our survey of U.S. supplement consumers, including insights from our analysis of 2025, 2024, and 2023 data. Samples sizes range from 680-1,000 for a representative sample of U.S. supplement consumers, plus several subgroups.
• Hot Topic Spotlights uncover insights from the latest supplement trends and industry topics, from functional mushrooms to phages, gut health to brain health.
• Ready-to-use Charts provided in PowerPoint with embedded Excel data; also provided in PDF
• Normalized Data (.XLSX): an individual Excel tab containing a table and chart representative of each question included in this data set
• Raw Data (.XLSX): a single spreadsheet that provides access to thousands of individual data points, offering an opportunity for hundreds of unique data slices

Custom Data Slice +$2,500
Additional data analysis based on a single set of criteria; includes a customized Executive Summary. Get in touch to learn more.

Strategy Consulting +$5,000

Up to 12 hours of consulting from an experienced Strategist in your category. Discuss the possibilities specific to your ingredient, product, or brand. Includes a documented Executive Summary. Learn more about Strategy Consulting.

3 Protocept Renderings +$7,500

Illuminate the possibilities with three (3) digital Protocept Mockups that demonstrate how innovation might come to life in a packaged good. Ideal for use in presentations. Includes a discovery call to identify Protocept direction, with each of the 3 protocepts delivered in .PNG and .JPG formats. See protocept examples or get in touch to learn more.